The nature of your brand statement and name matters as well. They even have a plethora of other factors when assessing a company that matter to them beyond just the name or tagline. The art is in the preparation and in using creative media to engage your audience.Ĭonsumers are very discerning, service orientated, and quick to make purchasing decisions. While these can certainly be effective ways to get your brand noticed and generate buzz, these ideas shouldn’t be misperceived. Activations can come in the form of media, big outdoor events, or even mere hints and slideshows in retail stores. In addition, a company could try to partner with a famous brand, bringing that brand's products to the location and coordinating the items for visitors to carry. They can choose a variety of locations, from a sports stadium to an art gallery or even a coffee shop. Brands typically plan out their activations weeks ahead of time, selecting the installations as well as the time that the company will spread the message.Ī brand or company might choose to partner with a preeminent theatre, museum, cultural organization, or other notable space to host their activations.
Activations are a great way to get people talking about your brand and to show them how awesome your products are.īrand activations are designed to strike an emotional chord with consumers, creating a connection between the product and the emotions the brand wants to invoke in the customer.
What are brand activations?īrand activations are events where companies use their products to create a memorable experience for their customers. Clearly, having a brand activation is not a “should I?” question but a “when do I start?”. Statistics show that 98% of consumers will feel inclined to purchase after experiencing a brand activation. They offer a great way for brands to connect with consumers on an individual level and generate buzz without the hefty price tag of a traditional advertising campaign.Īs businesses, they also serve as an opportunity for your brand to get creative and stand out from the crowd! But what exactly are brand activations and how do they work? What kind of impact can they have on your bottom line? Brand activations are becoming increasingly popular as companies look for innovative ways to engage consumers.
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